Overcome Internal Sabotage and Digital Product Failure
Alignment is the one thing you’ll find at the heart of every successful relationship, team, and organization in the world. When developed and leveraged, alignment can create the foundation for unparalleled product success.
A how-to for leaders everywhere. It helps drive home lessons around how alignment scales all the way from the individual to the market, and makes the case in the Malcolm Gladwell tradition, that alignment is about creating concentric circles of growth.
Author, Privacy and Security Leader, Digital Product Architect at Uber
In a world where customers are more complex than ever, Jonathan provides a new and invigorating way of pursuing the desirous and audacious path of product development that actually leads to customer benefits.
Founder Corna Partners and Leader in Customer Experience
The success of digital product transformations – human interaction –is simply refreshing. This is a practical, evergreen, and incredibly thoughtfully organized field guide to achieving repeatable success creating digital products.
CEO of Newfangled
What's in the book
Focuses on what alignment is, and why it’s so critical to the success of digital product and business transformation.
Provides a straightforward, honest look at why so many digital product and transformation initiatives fail or underperform.
Explores what leading with alignment looks like today. It sheds light on the fundamental knowledge and skills necessary to build teams in order to navigate the digital product life cycle and transformation.
Reveals the baseline from which every successful digital product initiative must start, and the elements and guiding forces that make up a strategic foundation.
Explores the connection between your digital product strategy and team performance, rapidly accelerating delivery of results.
For more than two decades, Hensley has helped startups, Fortune 100 brands, technology leaders, large regional health networks, manufacturers, financial institutions, non-profit organizations and more transform their businesses by turning strategy, user needs and new technologies into valuable digital products and services.